SPOTLIGHT SUNDAY: Eat Your Cake Too!
"The moment between what you once were, and who you are now becoming, is where the dance of life really takes place." - Barbara de Angelis
When is the last time you really took a deep breath, paused, and checked in with yourself? Have you ever taken a step back and assessed your relationships, your career, and the path you're on in general? What do you value and treasure, and are you making room in your life for those things to flourish?
I've been in a transition phase in my life for the past 2 years or so. During this time, I have crossed paths with so many people who have made dramatic changes in their life, taking a leap of faith and traveled down a path that wasn't necessarily easy or comfortable, but has brought fulfillment on so many important levels.
Meet Kristine, the one woman show behind Eat Your Cake Too!, a premier wedding cake designer here in beautiful San Diego. I met Kristine at a styled wedding shoot held in Julian at the amazing Sacred Mountain. Eat Your Cake Too!, created the incredible wedding cake that you see below:
Kristine's cake was so unique that I had to reach out to her and hear her story:
What inspired you to start this business?
My mom decorated cakes as a hobby as I was growing up and I picked it up from her. As I got older I started doing them as a hobby as well, and began doing them for people that I knew or that referred me. I worked in the biotech industry after I graduated college and was laid off when I was in the middle of having my children. I decided to take some time off from work, however, when I decided it was time for me to return to the work force I couldn't see myself in the field I had come from now that I had a young family to care for as well. I decided to jump into the cake world professionally and see where it would take me. I used my science background to develop my own recipes, believing that the inside of the cake should be just as important as the outside.
Share with us a favorite wedding or event you’ve had the honor of servicing:
I was able to make a cake/cupcakes display for one of my best friends. She had a theme for her wedding and let me go forward with whatever design I had in mind. It's great when your clients (in this case my good friend) trusts your artistic ability to design an edible art piece for one of the most important days of their life. She later told me that it was one of the most photogenic pieces in her wedding. I just wanted to make it extra special as this was my gift to her, and she loved it.
How do you feel your business differs from other businesses?
Like I mentioned before, taste and quality are so important to me. I've heard time and time again from people who have had bad experiences with wedding cakes. It's kind of this stigma that they have, looks great on the outside, but it's not on the inside. It shouldn't be this way! Taste shouldn't have to be sacrificed for beauty and design. All of my cakes are made to order from scratch and I aim to use the best ingredients. Since these are my own recipes, not copycats, they are unique to me.
What is it like in the daily life of Eat Your Cake Too?
Since I do have a young family, I have to divide my time between them and my business. I am also a one woman show so I do everything from marketing and social media, even web design. I am also the designer, baker and decorator. You really get personalized service with me. It requires a lot of organization and managing my time. If you don't hear a reply from me on the weekends its because I have my baker/decorator hat on. It's not easy, but I love it!
What moments make you especially proud of your business?
There are two things that make it all worthwhile. Seeing the final product on the wedding day is so gratifying for me. It's like my vision is finally realized and it's beautiful! The second is hearing back from my clients. It's truly humbling to see the impact that my work was able to make for them on such an important day.
Changing careers to follow a dream, whether it be a certain job, or to be able to spend more time with family, is no easy task. I am so thrilled that the adventure that I am on has enabled me to cross paths with so many inspiring business owners, like Kristine.
To see more of Kristine's work, please check out her website and social media links below: